They are limited by large monolithic databases, customizations that must be duplicated over and over for every upgrade, and an untenable number of integrations that leave organizations in eternal testing purgatory. Unfortunately, legacy technology architectures and omnichannel solutions are incapable of truly unifying omnichannel processes like global promotions, inventory promising, order orchestration and in-store selling in the modern world. Different architectures, different interfaces, different version release schedules, and performance capabilities. But how does most of the industry deliver omnichannel solutions to help offer the best possible shopping experience? Completely separate systems for order orchestration, customer service, point of sale, store fulfillment and so on.
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